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A SHORT LESSON IN INBOUND MARKETING-BY VENKATESH
By Venkatesh / 17th May 2018

The term inbound marketing is a strategy of digital marketing where the company creates content to attract customers who develop interest after observing the info graphics, content designs. The customers will find you through social media, forums and blog postings in which your content will play a crucial role to attract a new customer to know about your product and services.

The creative level of your content makes a perfect combination of demand to Attract, Convert, Close and Delight. The cost associate with inbound marketing is less compared to outbound marketing and the difference between inbound and outbound marketing is subtle inbound marketing deals with blogging social media, creative compelling content. In customers buying journey inbound marketing is focused on attracting customers by adding value at all stages as potential customers find you through channels like blogs, social media and search engine optimization by creating content marketing strategic approach focused on creating and distributing valuable and relevant content.The four stages of inbound marketing is a process of converting strangers in to your customers by following this process of Attract, Convert, Close, and Delight.

ATTRACT: The strategies of blogging, social media, and Search Engine Optimization is the process of attracting the attention of prospects customer with a creative content prior to the production of product or services the customers are ready to buy it is one of the best and most cost-effective ways of inbound marketing. To convert normal audience into customers and promoters of your business is to attract the accurate audience, of your target person to your website or to your brand with quality, compelling content that adheres them the answers of the quest they have in mind to purchase that particular product or services.

CONVERT: Converting the attracted customers when we optimize the landing pages, forms, and compelling content. Converting these these visitors into qualified leads is the most essential task for the online marketer. They will give the premium content which includes eBooks, whitepapers, info graphics, webinars, case studies, and tips sheets to convert the customers as a qualified lead generation.

CLOSE: Once the lead is qualified with the help of lead analysis done by with certain tools like lead scoring, closed-loop reporting, lead nurturing, and vast lead intelligence, then the lead is closed with sales tactics, which will transform those leads into new business.

DELIGHT: After the above 3 process and someone becomes your customer, you should not forget them, and you should continue to publish and share content which will help them to better use your product or services and delight them as a partner and thought leader. After the lead is closed you must still engage with your customers by sending them dynamic content in social media by triggering content marketing strategy and this sometimes overlooked component of inbound marketing can be your secret weapon in ensuring referrals and renewals.

So inbound marketing plays a vital role in creating customers of your products and services with less cost of marketing activities by creating compelling content in channels like blogs, social media and search engine optimization. You customers are formed with the above 4 process of Attract, Convert, Close and Delight